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Digital Engagement Producer (Social Media)

TRT World believes in reaching our audiences on their preferred platforms through innovative formats that make us relatable to our community. Be it snapchat, whatsapp or something more traditional like facebook or our website, we’re looking for a candidate who understands the importance of creating unique experiences for each platform. 

JOB DESCRIPTION

The Engagement Producer is part of of the Audience Development team. He/She will be responsible for managing daily operations and building industry leading strategies across our various digital properties, with a core focus on building the TRT World audience profiles for social media platforms such as YouTube, Facebook, Twitter and Instagram. The successful candidate must have demonstrated experience managing data sets and developing models for understanding audience profiles.

KEY RESPONSIBILITIES

  • Work with the audience development and data teams to develop a compelling strategy to better understand audience consumption and engagement habits across social platforms 
  • Lead discussions around best practices and continually innovate to identify new opportunities for audience growth and engagement
  • Oversee and continually build a strategy around audience personas and data integration to enhance editorial output
  • Work with journalists, the data team and product teams to define an engaged user experience on our platforms
  • Be part of a team that analyzes trends and new platforms to continually enhance best practices
  • Work with the software team to develop features within the CMS to enable targetted publishing based on audience preferences
  • Develop effective workflows for daily management of audience feedback and knowledge
  • Be part of the planning team and contribute to weekly news coverage plans for your respective platforms

KEY SKILLS, EXPERIENCE AND EDUCATION

  • Sound editorial judgment of Global issues,
  • A passion and commitment to the TRT World spirit of journalism.
  • Sound leadership and communication abilities.
  • Mastery over the data and social media landscape.
  • Experienced in contributing to large social media campaigns.
  • Experienced in analyzing trends in the social media space.
  • Sound writing abilities.
  • At least 3-4 years experience in digital media.
  • At least 2 years experience in social media strategy.
  • Demonstrated knowledge of audience engagement tactics and tools.
  • A proven track record of success.

 

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